By ESTELLE PULESTON
Scandale is a Paris-based lingerie model that has reinvented itself many occasions through the years – commonplace, because it has been round since 1932 – however this most up-to-date inventive shift is completely different. The corporate determined it was time for one thing new however this time spherical, the change in route is known as a return to an previous one: they’re taking Scandale again to its cheeky, sensual and quintessentially-French roots.
What makes French lingerie so iconic? It’s all in the way in which it captures “the right mix of class and sensuality,” in response to a consultant from the model, who added that classically French intimates supply “a simple but refined attract – by no means overtly provocative, however at all times seductive in a refined means.”
This new assortment, Les Scandaleuses, takes its cue from forward-thinking ladies (each actual and legendary) who, in their very own means, every scandalized the world as a way to change it. Who confirmed an audaciousness and refusal to evolve that continues to captivate us to this present day.
Take Tomoe for instance. A formidable samurai warrior who held her personal amongst her male counterparts, her namesake product vary relies round a putting Sakura flower embroidery meant to represent each energy and delicacy. Or Roxelane, a variety the place delicate stretch lace over a inflexible tulle background represents her celebrated magnificence and her iron will to create a greater life for herself as she rose from slavery to being the chief consort of the sultan.
Within the graphic Mata Hari vary, semi-transparent tulle that hints at what’s beneath, impressed by this well-known femme fatale’s alleged double life as each an unique dancer and courtesan, and a spy. And the same supply of inspiration is Josephine Baker; a dancer, singer and spy throughout WWII, her lingerie vary is produced from lace with a touch of metallic shimmer, reflecting the glitz, glamour and seductive environment of the Twenties cabaret world by way of which she moved.
Sissi is certainly one of my private favorites from the gathering, designed utilizing an intricate guipure embroidery impressed by Viennese court docket gown, and confirmed off to fabulously dramatic impact on a semi-unlined plunge bra with a cut-away heart entrance. And eventually, there’s the ivory Venus; impressed by Botticelli’s picture of the goddess rising from a shell, the very picture of feminine magnificence, this vary contains a stylish scalloped trim that subtly incorporates the Scandale emblem.
Every of those ranges, and galvanizing feminine figures, can also be captured in an accompanying vogue illustration – one other return to Scandale’s roots, the place illustration at all times performed a key function of their advertising campaigns and model identification.
This theme of legendary ladies isn’t only a one-off marketing campaign; it’s the brand new inventive imaginative and prescient for the just about century-old lingerie firm. Subsequent up, they’ll be exploring the scandaleuses of the artwork world – suppose Artemisia Gentileschi for instance, who painted the long-lasting Judith Slaying Holofernes. Above all, that is Scandale’s new message to its clients: problem preconceived concepts, have enjoyable, put on what brings you pleasure, and dare to be scandalous!
Scandale lingerie covers an XS-XL and US 32A to 38D or 36DD dimension vary, and is priced from 28.60€ to 121€ (roughly $30 to $125).
Instagram: @scandale.lingerie
Electronic mail: contact@scandale.com
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