As a part of our annual By Women collection—which spotlights the best women-owned products and companies—we’re dedicated to giving feminine founders who personal 51% or extra of their enterprise a platform. This not solely permits them to introduce their good merchandise to a large and probably new viewers, nevertheless it additionally helps you—the reader—uncover actually cool stuff. Like Magnetic Me, a line of clothes for infants and youngsters that fasten with magnets as a substitute of snaps or zippers based by mom-of-three Lauren Levy.
Lauren Levy was a brand new aunt attempting to wrestle a bib onto her crying toddler nephew when she realized one thing that made her coronary heart sink. The bib’s Velcro closure had caught on his little child hairs, and was pulling them out.
“It was so annoying,” she tells Glamour. “I believed, this entire factor ought to be a magnet so I may gown him shortly. The magnet would really assist me as a substitute of inflicting chaos and I may get again to doing what I beloved with him, which was cuddling and smooching him.”
That frustration finally was an concept for Magnetic Me—an progressive line of child’s clothes that makes use of magnetic closures as a substitute of snaps, velcro, or zippers (Levy notes that her inspiration and nephew turned 18 this 12 months).
She based the corporate in 2010, and it now sells every part from sleepers to nightgowns and clothes for giant children, all with that easy, hassle-free closure. Levy chatted with us about what number of components of the parenting expertise are ripe for disruption and the way taking dangers can result in nice issues.
ELIZABETHPETTEY
Glamour: What parenthood ache level had been you attempting to unravel?
Lauren Levy: No one had innovated within the child and child clothes area because the invention of the zipper 100 years in the past, and once we began 15 years in the past snaps had been mainly the one sport on the town. All people hates attempting to shut a bazillion snaps on a wiggly, crying child particularly in the midst of the evening, and everyone remembers their baby’s face after they get their baby’s pores and skin caught in a zipper. That’s one thing that also haunts me to at the present time. With Magnetic Me, we give attention to the benefit of dressing a child and impartial dressing for toddlers and youngsters, with the softest materials.
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