Melody Lee has by no means been one to observe a conventional highway map. Starting her profession in disaster communications on the “small-ish” Public Methods in Austin, Texas, Lee ultimately labored her means as much as change into the Chief Advertising and marketing Officer of Mercedes-Benz and charting a brand new path for one of many world’s most iconic luxurious automobile manufacturers.
Standing at 5 toes tall, Lee is not simply intimidated by the traditionally male-run auto business. As a substitute, she makes use of her background as an Asian-American govt at a Fortune 500 firm to create new experiences for and relationships with a youthful and extra numerous shopper. As Lee tells Glamour, “Among the finest examples we now have in our partnership house is with East Facet Golf.” The approach to life golf model was fashioned with the mission to make the game extra accessible to a wider and extra numerous viewers. “It was greater than placing the brand on some objects of clothes by East Facet,” Lee says. “It was to help [HBCU] Morehouse’s golf program. It was our donation of a [Mercedes-Benz] van to their golf workforce that enabled them to get round higher. Placing extra fairness again into the world is rather more vital.”
A couple of weeks in the past, I had the chance to go to Auberge Resort’s Blue Sky Lodge in Park Metropolis, Utah with Mercedes-Benz. Whereas the journey began off with an intimate live performance from nation star LeAnn Rimes and a therapeutic massage on the spa, my favourite half was getting to check drive Mercedes-Benz’s first all-electric G-Wagon, the Electrical G 580. As a Gen-Z from a low-income household, it was my first time driving a Mercedes-Benz and an expertise I will always remember. It additionally exemplifies Lee’s imaginative and prescient for the corporate: to succeed in younger and numerous audiences by means of sustainability and technological improvements.
For the most recent installment of Glamour’s Doing the Work, Lee shares her morning routine as a mother, the very best piece of cash recommendation she’s ever obtained, her imaginative and prescient for Mercedes-Benz reaching Gen-Z and multicultural communities as the following shoppers, and extra.
Glamour: To begin off, what’s your typical morning routine?
Melody Lee: I rise up round 6:00 AM. I am not a morning individual, however my kids have compelled me into it. I have to prepare for work, however I additionally have to feed the youngsters, get them dressed, and out the door. One in every of them I take to high school as nicely. Fortunately, it’s a very good trip in my automobile, so I drive him to high school after which drive to the workplace. That is sometimes my routine—quite a lot of working round. There’s additionally a canine within the combine, too.
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